Campaign Strategy · Social & Content

SALT'N PEPPER

Client

Restaurant

Services

Campaign Strategy · Social & Content · Creative Direction

An always-on social content system for Salt'n Pepper — turning weekly menu drops, promotions, and seasonal moments into a consistent visual voice.

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The brief

Keep Salt'n Pepper's multiple branches and sub-brands (Express, Village) visible and appetising on social every week, without the content feeling like a stitched-together mix of promos.

The approach

A recurring content system — bold typographic headlines over close-up food photography — flexible enough to cover weekly deals, seasonal moments, and brand milestones under one consistent look.

The outcome

Months of steady, on-brand social output that kept the feed active and appetising between bigger campaign pushes.

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