Campaign Strategy · Creative Direction
DRIPP
Client
Coffee & Beverage
Services
Campaign Strategy · Creative Direction
A tone-of-voice-led campaign for Dripp — a coffee brand built on bold typographic copy and rich, moody product photography.
The brief
Give Dripp a personality bigger than "strong and rich" — something with enough attitude to stand out in a category full of interchangeable beans-and-steam photography.
The approach
A confident, slightly cheeky copy voice — "Drip, drop, drama" became Dripp's own tagline — paired with moody, close-up shots of espresso extraction and iced coffee, giving the brand a personality as bold as its name.
The outcome
A distinctive campaign platform, and a name the brand didn't have before, built to travel across in-store, social, and print formats.
Next project
PÖLLÖ