Campaign Strategy · Creative Direction

OSKIN — Radiance You Can Feel

Client

Skincare

Services

Campaign Strategy · Creative Direction · Social & Content

A product campaign for Oskin Beauty — a skincare brand built around efficacy and visible results.

OSKIN — Radiance You Can Feel — Campaign Strategy · Creative Direction by Overlay Studios — visual 1

The brief

Launch Oskin Beauty's core skincare range — serum, cream, facewash — into a market saturated with vague "glow" promises, by giving the brand a distinct, results-first voice.

The approach

"Radiance You Can Feel" led with sensory, close-up product photography — the drop on skin, the texture of the formula — paired with plain-spoken claims like dermatologically tested and paraben-free.

The outcome

A tactile, premium campaign platform extended across billboard, in-store, and social mockups.

OSKIN — Radiance You Can Feel — Campaign Strategy · Creative Direction by Overlay Studios — visual 2

OSKIN — Radiance You Can Feel — Campaign Strategy · Creative Direction by Overlay Studios — visual 3

OSKIN — Radiance You Can Feel — Campaign Strategy · Creative Direction by Overlay Studios — visual 4

OSKIN — Radiance You Can Feel — Campaign Strategy · Creative Direction by Overlay Studios — visual 5

OSKIN — Radiance You Can Feel — Campaign Strategy · Creative Direction by Overlay Studios — visual 6

OSKIN — Radiance You Can Feel — Campaign Strategy · Creative Direction by Overlay Studios — visual 7

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