Campaign Strategy · Creative Direction

KINO BODY

Client

Performance Supplements

Services

Campaign Strategy · Creative Direction · Social & Content

A DTC product campaign for Kinobody — a performance supplement line built around strength, energy, and results.

KINO BODY — Campaign Strategy · Creative Direction by Overlay Studios — visual 1

The brief

Kinobody's four-product line — Mojo, Nitro, Octane, Gains — needed a single campaign that could sell each formula individually while still reading as one connected, clinically-backed system.

The approach

Bold, high-contrast product photography paired with plain-language benefit callouts and real customer-style testimonials, giving every formula its own moment without losing the shared brand system.

The outcome

A cohesive set of DTC ad creative across the full product stack, ready to run across paid social.

KINO BODY — Campaign Strategy · Creative Direction by Overlay Studios — visual 2

KINO BODY — Campaign Strategy · Creative Direction by Overlay Studios — visual 3

KINO BODY — Campaign Strategy · Creative Direction by Overlay Studios — visual 4

KINO BODY — Campaign Strategy · Creative Direction by Overlay Studios — visual 5

KINO BODY — Campaign Strategy · Creative Direction by Overlay Studios — visual 6

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