Overlay Studios0
Skip to content
Overlay Studios logo
← All work

Brand Identity · Print Collateral

KASEL

Client

Corporate

Services

Brand Identity · Print Collateral

Stationery and identity system for Kasel (Pvt) Ltd, including bilingual business cards and letterhead.

KASEL — Brand Identity · Print Collateral by Overlay Studios — visual 1

The brief

Kasel needed a professional stationery system for international dealings, including a Chinese-language business card variant for partners and clients abroad.

The approach

A sharp, angular "K" mark anchored the identity, extended across light and dark business card variants, a Chinese back-of-card layout, and a matching letterhead.

The outcome

A complete, print-ready stationery suite covering every day-to-day business touchpoint.

KASEL — Brand Identity · Print Collateral by Overlay Studios — visual 2
KASEL — Brand Identity · Print Collateral by Overlay Studios — visual 3
KASEL — Brand Identity · Print Collateral by Overlay Studios — visual 4
KASEL — Brand Identity · Print Collateral by Overlay Studios — visual 5
KASEL — Brand Identity · Print Collateral by Overlay Studios — visual 6
KASEL — Brand Identity · Print Collateral by Overlay Studios — visual 7
KASEL — Brand Identity · Print Collateral by Overlay Studios — visual 8

Next project

SOS CAPITAL