Campaign Strategy · Creative Direction · Social & Content

FARMEN — Everyday Rituals

Client

Premium Poultry

Services

Campaign Strategy · Creative Direction · Social & Content

A full-scale campaign system for Farmen — positioning hormone-free, antibiotic-free chicken as the premium, elite choice — spanning hero campaigns, outdoor media, and an always-on social calendar.

The brief

Ordinary chicken was being sold on price. Farmen needed to be sold on trust — hormone-free, antibiotic-residue-free, PCOS-safe — to health-conscious households willing to pay more for meat they could feel good about feeding their families.

The approach

A rolling weekly content system that kept Farmen present in everyday moments — lunchboxes, family dinners, festive spreads — rather than only appearing when there was a promotion to push.

The outcome

Months of consistent, recognisable social content that built familiarity across the feed, keeping the brand top-of-mind between campaign pushes.

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